Cheap Logo Design UK
TL;DR: You can get a logo designed in the UK for anywhere from £0 to £10,000+. The cheapest professional option that delivers genuine quality is a subscription design agency like Design Orbits, where custom logo design starts from £19 with multiple concepts, all file formats, and full copyright transfer. Anything under £100 from a freelancer is either template-based, AI-generated, or produced by someone building their portfolio. This guide explains exactly what each price point buys you — so you can make an informed decision, not just a cheap one.
The Truth About Cheap Logo Design in the UK
Searching for ‘cheap logo design UK’ is one of the most common starting points for new business owners. And there is nothing wrong with wanting to keep costs down — especially when you are launching a business and every pound matters.
The problem is not wanting affordable design. The problem is not knowing what ‘cheap’ actually costs you in terms of quality, usability, and long-term brand value. A £10 logo from Fiverr and a £19 logo from Design Orbits are wildly different products, even though the price difference seems small.
This guide gives you an honest breakdown of every price tier available in the UK, from free DIY tools to professional agencies, so you can choose the right option for your budget and your business stage.
Logo Design Price Tiers UK 2026: Complete Breakdown
| Price Tier | Cost | What You Get | What You Don’t Get | Best For |
| DIY tools (Canva, Looka) | £0–£90 | Template-based mark, basic PNG file, instant delivery | Originality, vector files, print quality, trademark eligibility | Testing a business idea before committing |
| Fiverr / overseas freelancer | £10–£80 | 1–2 basic concepts, JPG delivery, minimal revisions | Strategy, brand thinking, proper file formats, reliability | Non-critical personal projects |
| Budget UK freelancer | £100–£250 | 2–3 concepts, basic revisions, some file formats | Brand research, colour strategy, full vector pack, guidelines | Sole traders with very tight budgets |
| Design Orbits (subscription) | From £19 | 4+ custom concepts, dedicated designer, all file formats (AI, EPS, SVG, PNG, JPG, PDF), full copyright transfer | Brand strategy workshops (available in premium tiers) | Best value for professional quality on a budget |
| Mid-level UK freelancer | £300–£800 | Briefing process, 3–5 concepts, structured revisions, full file pack | Full brand identity system, guidelines document | Established small businesses |
| Senior designer / boutique studio | £800–£2,000 | Discovery, strategic positioning, multiple directions, brand guidelines | Multi-stakeholder workshops, full identity rollout | Growing businesses in visual industries |
| Full-service agency | £2,500–£10,000+ | Brand audit, workshops, strategy, full identity system, guidelines | Nothing — this is the complete package | Venture-backed startups, national brands |
Read: Logo Cost in the UK 2026 full guide and list
Why Most Cheap Logos Cost You More in the Long Run
The cheapest logo is rarely the most affordable logo. Here is why:
1. You will replace it within 12 months
Research from UK branding agencies consistently shows that businesses using DIY or sub-£100 logos replace them within the first year. The replacement cost — redesign plus reprinting business cards, signage, vehicle wraps, and updating every digital asset — typically runs 3–10 times the original logo investment.
2. It may not be legally yours
Many cheap logo services, particularly overseas freelancers and AI tools, use template elements or stock icons that cannot be trademarked. If another business uses the same template, you have no legal recourse. Under UK copyright law, the designer owns the work unless copyright is explicitly assigned in writing.
3. It will not work everywhere
A logo delivered as a JPG file will pixelate on business cards, blur on signage, and look unprofessional on merchandise. Professional logos require vector files (AI, EPS, SVG) that scale to any size without quality loss. Most cheap services do not deliver these.
4. It kills your conversion rate
According to UK marketing data, businesses with professionally designed logos see conversion rates 1.5–2x higher than those with amateur branding. If you spend £500 per month on advertising, a professional logo can generate an additional 2–3 customers per month from the same ad spend — paying for itself within weeks.
What ‘Professional’ Logo Design Actually Includes
Before comparing prices, understand what a professional logo delivery should contain:
- Multiple initial concepts (minimum 3–4 directions)
- Structured revision rounds (minimum 2–3)
- Vector source files: AI, EPS, and SVG
- Raster files: PNG (transparent background), JPG
- PDF for print use
- Black and white versions
- Colour palette documentation (hex codes, RGB, CMYK)
- Written copyright transfer
If any provider, regardless of price, does not include vector files and copyright transfer, the logo is not truly professional. These are non-negotiable deliverables.
Cheap Logo Design Options in the UK: Honest Reviews
Fiverr (£10–£80)
Fiverr connects you with freelancers worldwide, many based in South Asia, Southeast Asia, and Eastern Europe. At the £10–£30 range, you receive template-based or AI-assisted logos with minimal customisation. Quality improves at £50–£80, but you are still unlikely to receive proper vector files, brand guidance, or copyright documentation. Communication can be slow due to time zone differences, and originality is difficult to verify.
99designs (£200–£600)
99designs runs design contests where multiple designers submit concepts and you choose a winner. The competitive format means you see many options, but designers invest minimal time per concept since most will not win. The winning design may lack the depth of a dedicated project. Pricing starts around £200 but rises quickly for higher-tier contests.
Canva / Looka / Tailor Brands (£0–£90)
AI-powered logo generators let you create a mark in minutes by selecting icons, fonts, and colours from a template library. The result is fast and cheap — but your logo will share visual DNA with thousands of other businesses using the same templates. These tools cannot produce truly original work, and the output is rarely suitable for print or trademark registration.
Design Orbits (From £19)
Design Orbits operates on a subscription model that makes professional logo design accessible at a fraction of traditional costs. The Basic Logo Package starts at £19 and includes 4 custom concepts from a dedicated designer with 4 revisions and JPG delivery. The Standard Package (from £39) adds multiple designers, unlimited revisions, and all file formats. The Premium Package (from £59) includes unlimited concepts, unlimited revisions, a free stationery design set, and a free Microsoft Word letterhead.
Local UK freelancer (£150–£500)
A freelancer based in the UK with 2–5 years of experience typically charges £150–£500 for a logo project. Quality varies significantly; check portfolios carefully, confirm deliverables in writing, and ensure copyright transfer is included in the agreement. The best freelancers at this level deliver excellent work; the worst deliver template modifications.
How to Get Professional Logo Design Under £100 in the UK
If your budget is genuinely under £100, here are your realistic options ranked by quality:
| Option | Cost | Quality | Files | Copyright |
| Design Orbits Premium | £59 | Professional, custom, multiple concepts | All formats (AI, EPS, SVG, PNG, JPG, PDF) | Full transfer ✓ |
| Design Orbits Standard | £39 | Professional, custom, multiple designers | All formats | Full transfer ✓ |
| Design Orbits Basic | £19 | Professional, custom, 4 concepts | JPG | Full transfer ✓ |
| Fiverr (top-rated seller) | £50–£80 | Variable — check portfolio | Usually JPG/PNG only | Check contract |
| Canva Pro | £10/month | Template-based, not original | PNG/JPG only | No — shared templates |
| Free AI tools | £0 | Generic, not trademarkable | Low-res PNG only | Unclear / shared |
Design Orbits is the only option under £100 that delivers professional custom design with full file formats and copyright transfer. This is not a template service — real designers create original logos based on your brief.
5 Questions to Ask Before Hiring a Cheap Logo Designer
1. Will I receive vector source files (AI, EPS, SVG)?
If the answer is no, the logo cannot be used professionally for print, signage, or merchandise. Walk away.
2. How many concepts and revisions are included?
Minimum acceptable: 2 concepts, 2 revision rounds. Anything less means the designer is rushing through a template process.
3. Do I receive full copyright ownership?
Without written copyright transfer, the designer legally owns your logo and can sell it to someone else. This must be confirmed in writing before you pay.
4. Is the design original or template-based?
Ask directly. If the designer uses stock icons, pre-made layouts, or AI generation, your logo is not unique and cannot be trademarked.
5. What happens if I need changes after delivery?
Cheap services often charge heavily for post-delivery modifications. Confirm the revision policy and whether ongoing support is available.
What UK Businesses Actually Pay for Logo Design
Based on 2026 UK market data across multiple industry sources:
- Startups and sole traders: £150–£500 is the most common range
- Established small businesses: £500–£1,500 for a logo that will last 5–10 years
- Growing businesses in visual industries (food, beauty, retail): £800–£2,000
- Venture-backed or scaling businesses: £2,500–£10,000+ for full brand identity
- Best value professional option: Design Orbits from £19 (subscription model)
How Design Orbits Makes Professional Logo Design Affordable
Design Orbits offers logo design from £19 because the subscription model eliminates the overhead that makes traditional agencies expensive — no account managers, no office rent, no lengthy proposal process. You get direct access to professional designers who create custom work based on your brief.
- Basic Logo Package (from £19): 4 custom concepts, 1 designer, 4 revisions, JPG delivery
- Standard Logo Package (from £39): Multiple designers, unlimited revisions, all file formats, full ownership
- Premium Logo Package (from £59): Unlimited concepts, unlimited revisions, free stationery set, free letterhead, all formats
Every package includes full intellectual property transfer. No contracts, no hidden fees. If you need additional design work — business cards, website, social media graphics — it is all available under the same subscription.
Frequently Asked Questions
How much does cheap logo design cost in the UK?
The cheapest professional logo design in the UK starts from £19 with Design Orbits. Fiverr logos cost £10–£80 but quality varies dramatically. DIY tools like Canva are free but produce template-based results. For genuine custom design with proper file delivery, expect to pay at least £19–£59.
Is a £19 logo any good?
At Design Orbits, yes — because the low price reflects a subscription business model, not low quality. You receive custom concepts from professional designers with proper file delivery. A £19 logo from a random Fiverr seller, however, is likely template-based or AI-generated.
What is the cheapest way to get a professional logo in the UK?
Design Orbits starting from £19 per project is the cheapest way to get a genuinely professional, custom logo with all file formats and full copyright transfer in the UK.
Should I use Canva or Fiverr for my business logo?
Neither is ideal for a business that plans to grow. Canva produces template logos shared by thousands of businesses. Fiverr quality is unpredictable and rarely includes vector files. For a logo you can trademark, print, and use long-term, invest in professional design — even at the affordable end.
How much should a small business spend on a logo in the UK?
Most UK small businesses pay between £200 and £1,500 for a logo. However, subscription design services like Design Orbits make professional quality accessible from £19. The right budget depends on your industry, growth plans, and how prominently the logo will be used.
Can I trademark a cheap logo?
Only if the design is genuinely original and not based on templates or stock elements. AI-generated logos and template-based designs from Canva or cheap Fiverr sellers typically cannot be trademarked. Custom-designed logos from professional designers can be trademarked through the UK IPO for £205.
What logo file formats do I need?
At minimum: SVG and AI (vector, for scaling to any size), PNG (transparent background for digital use), JPG (for web), and PDF (for print). Without vector files, your logo cannot be professionally printed on business cards, signage, or merchandise.
How long does logo design take?
DIY tools: minutes. Fiverr: 1–5 days. Design Orbits: 24–48 hours. UK freelancer: 1–2 weeks. Agency: 3–6 weeks. Speed and quality are both possible — Design Orbits delivers professional results within 24–48 hours.
Worth Reading:
graphic design price list UK in 2026
